Why not hire a web developer internally?
Sometimes you should. The question is whether you have a full-time development role to fill or a broader ownership gap that a developer alone will not solve.
The salary is only part of the decision.
An internal developer brings dedicated capacity. The company also assumes recruiting, payroll, benefits, equipment, management, onboarding, coverage, and the risk that the accumulated context walks out the door with one person.
A developer still needs direction.
A capable developer can execute the work. Someone still has to decide what matters, translate marketing priorities into technical requirements, manage the backlog, evaluate tradeoffs, coordinate other vendors, and judge whether the proposed solution is sound.
If the marketing leader becomes that person, the website may continue consuming more of their attention than it should.
Bear Hair Dev provides leadership and execution in one ongoing relationship.
Your team gets:
An experienced technical lead who can advise and execute
Reserved capacity without creating a full-time role
Continuity across priorities, campaigns, and vendors
Direct access without layers of account management
Trusted development support when the work requires more capacity
A partner who can work alongside existing SEO, CRM, media, creative, and engineering teams
When an internal hire makes sense
Hiring internally may be the right call when:
You have enough steady work to occupy a developer full time.
Daily internal availability matters more than flexible outside expertise.
You already have technical leadership and need pure execution capacity.
The website is deeply integrated with an internal engineering function.
You are prepared to recruit, onboard, manage, and retain the role.
For teams between ad hoc support and a genuine full-time web department, an embedded partner can provide the missing ownership without requiring the organization to build the whole function internally.
What does your marketing team need from the website next?
Tell us what you are working with and where the web side is getting difficult. We will give you an honest read on what kind of help makes sense.
Let's Talk